Pop Color

Art-Collection

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NATURA

Metropolitana

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Acqua&Motion

Swimwear

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Minimal

Capsule Collection

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ONDANOMALA

IMMAGINE ITALIA & CO. BY MARE d'AMARE 

The results of the fifth edition of Mare D'Amare, the international fair of beachwear, which took place July 14 to 16 in Florence, giving new excitement to the sector. Despite the fears and apprehensions of the eve, in the light of the turmoil that pass through the supply chain of the textile and clothing industry the results are not encouraging: the fair in Paris Mode City , the closing data of the Florentine exhibition leave room for some optimism. It's what emerges from the numbers, in line with last year's edition ( about 8,700 registered visitors ) and by considerations of exhibitors , overall pleased with the results and the influx of buyers. A success that rewards the efforts of Alessandro Legnaioli , CEO of Toscana d'Amare, organizer of the fair: " Before the fair I was a bit ' worried , but after the fact , we can be pleased with both the turnout that the dynamic atmosphere that accompanied this transition . Excellent results were also the online platform Mare D'Amare Digital. Suffice it to say that in the first two days of the event , the virtual trade show has had over 1,000 hits , ie more than double those made within 20 days of rest ' active in 2011 , the year of its launch. Considering that will be accessible to users around the world until September 30 , it seems a result of all relief that bodes well , "said Legnaioli to FashionMag.com. In this bracing climate and varied the Fortezza da Basso has been a springboard for many innovations : Alessandro Dell'Acqua unveiled its line of swimwear and beachwear for men and women born thanks to a three-year agreement with Elenia & Co. , the french Chantelle has unveiled its first collection of beachwear and Tex Zeta did discover Italy proposals sea Rochas.

Much appreciated the different moments dedicated to fashion shows , organized by Stefano Bini , who have seen beautiful models on the catwalk to shine beachwear collections for SS 2013 , where the beachwear accessories embellished by various creators like Julia that realizes Baccarani with pearls glass studded with pure metals to create rings, earrings and necklaces are always unique, jewelry Ivan Midzic until hats Tuchin Monte Carlo and sunglasses by Michael Kors, which are manufactured and distributed by the Italian Marchon. A theme also solar and marine paintings by Joseph Gusinu , who framed in an explosion of color and art, the area reserved for the fashion show.
High attention to the young designers who presented their collections in the fashion show "Ondanomala" dedicated to them. 

Acqua&motion by SarahMosse Fashion Design

 
The organizers of Mare d'Amare also have outdone themselves on the evening of July 15 , offering exhibitors , buyers and press an unforgettable evening in one of the most beautiful locations in the city , Villa Bardini , with its arcade - viewpoint one step away from Boboli Gardens. Four acres of woodland , orchard and vegetable garden and in contact with the medieval walls of the city where there was the dinner with a breathtaking view of Florence . Here guests were able to visit the exhibition of painting "From Factors to the twentieth century " and the Museo Fondazione Roberto Capucci , which contains numerous models of the famous sculpture of the designer clothes - Tuscan artist who retired from the scene for about 30 years to treat its foundation in favor of young creators.
 
 
source Fashion.Mag
Elena Passeri